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Cut cost-per-lead by 48% compared to directory listings.

image of my plumber company employee taking plumbing tools out of box

Challenge

My Plumber is one of London’s most recognized plumbing and heating service providers. While their reputation was strong, they struggled with inconsistent job bookings, especially during off-peak months. Relying on referrals and directory listings limited their growth. They needed a system to deliver qualified, ready-to-book service leads daily.

image of my plumber company employee cleaning manhole with long wire fixing drainage
image of my plumber company employee doing plumbing maintenance

Solution

We built a local service lead-gen funnel that kept their phones ringing:

  • Developed high-converting landing pages for key services (emergency plumbing, boiler repair, bathroom installation).

  • Launched Google Local Service Ads and high-intent search campaigns (emergency plumber near me, boiler repair London).

  • Created Facebook & Instagram retargeting ads for visitors who didn’t book on their first visit.

  • Added call tracking + CRM automation to ensure no lead was lost.

The Results

  • Generated 1,026 new service inquiries in just 4 months.

  • Cut cost-per-lead by 48% compared to directory listings.

  • Increased emergency job bookings by 63%.

  • Delivered a 6.2x ROI on marketing spend.

image of my plumber company employee fixing water pipe in washroom
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