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Delivered a 5.9x ROI on marketing investment, with multiple high-value cases closed directly from campaign leads.
Challenge
Digby Brown is one of Scotland’s most trusted personal injury law firms. Their reputation was strong, but like many legal practices, they faced challenges with scaling lead generation consistently online. Traditional referrals and offline campaigns worked, but they were expensive and unpredictable. They needed a system that could generate qualified inquiries while maintaining the credibility and trust their brand is built on.
Solution
We engineered a legal lead engine focused on high-intent prospects:
Designed a streamlined landing page highlighting success stories, client reviews, and clear “Start Your Claim” CTAs.
Ran Google Ads targeting urgent, high-value keywords like accident claim lawyer Scotland and personal injury compensation.
Deployed Facebook Ads retargeting campaigns to capture those who visited but didn’t submit forms.
Implemented call tracking and CRM automation to make sure every inquiry was followed up quickly and effectively.
The Results
Generated 612 qualified case inquiries in 6 months.
Reduced cost-per-lead by 33% compared to previous campaigns.
Increased booked consultations by 51%.
Delivered a 5.9x ROI on marketing investment, with multiple high-value cases closed directly from campaign leads.
