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Increased sales pipeline value by $4.2M.

image of brand biosistemika lead erstanding behind counter in expo event

Challenge

Biosistemika develops custom laboratory software for biotech and pharma companies. Their expertise was unmatched, but their sales cycle was long and unpredictable. Traditional outreach and conference networking brought in leads, but not at the scale needed to support global growth. They needed a consistent flow of decision-maker leads in a highly technical, niche market.

group photo of biosistemika team from above
image of biosistemkia team working in laptop and led screen on biosistemika website

Solution

We built a B2B lead generation engine tailored to the life sciences industry:

  • Designed LinkedIn campaigns targeting lab managers, R&D directors, and biotech executives.

  • Launched Google Ads for high-intent searches like lab software development and digitalization in pharma.

  • Created technical content (case studies, whitepapers) as lead magnets to capture warm traffic.

  • Integrated HubSpot CRM to nurture long-cycle leads with automated email flows.

The Results

  • Generated 327 qualified leads from biotech and pharma firms within 6 months.

  • Cut cost-per-lead by 41% compared to previous marketing.

  • Increased sales pipeline value by $4.2M.

  • Reduced average sales cycle time by 28% with nurturing automation.

 
image of a biosistemka team standing behind counter in expo event
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