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Generated 357 qualified luxury apartment buyer leads in 120 days.

image of city life buildings from far away showing whole city

Challenge

CityLife Milan is one of Europe’s most ambitious urban redevelopments, combining residential towers, premium shopping, dining, and office spaces. Despite its scale, the project faced a common challenge: fragmented marketing efforts across different segments (residential, retail, corporate). They needed a unified system to generate qualified leads for property sales, boost mall foot traffic, and attract international companies to their offices.

image of city life buildings from the above of the buildings drone capture
image of city life buildings from far away north

Solution

We created a multi-channel lead and traffic engine that spoke directly to each audience:

  • Designed tailored landing pages for residential buyers, corporate tenants, and retail visitors.

  • Ran Meta & YouTube ads showcasing lifestyle films of the CityLife experience.

  • Used Google Search Ads for high-intent keywords like luxury apartments Milan and office space Milan.

  • Built a LinkedIn campaign targeting global firms seeking premium European headquarters.

  • Automated CRM pipelines to route inquiries to the correct CityLife division.

The Results

  • Generated 357 qualified luxury apartment buyer leads in 120 days.

  • Attracted 4 international corporations to book tours of available office space.

  • Boosted shopping mall foot traffic by 28% during campaign windows.

  • Delivered a combined 7.6x ROI across all verticals.

 
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