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Added $8.3M in sales pipeline value from new enterprise accounts.
Challenge
Foxit is one of the world’s leading PDF and document management platforms, trusted by millions of users. While their product adoption was strong at the consumer level, they wanted to expand enterprise licensing deals. Their challenge: reaching decision-makers in IT, legal, and corporate procurement with campaigns that could cut through a crowded SaaS market.
Solution
We built a B2B SaaS lead generation system focused on enterprise buyers:
Designed industry-specific landing pages (finance, legal, education) showcasing Foxit’s enterprise value.
Ran LinkedIn campaigns targeting IT managers, CIOs, and compliance officers across North America and Europe.
Leveraged Google Ads for high-intent queries like enterprise PDF solutions and secure document management.
Implemented content marketing funnels using whitepapers and webinars to capture warm leads.
Automated HubSpot workflows to score, segment, and nurture prospects.
Results
Generated 1,147 enterprise leads in 6 months.
Reduced cost-per-lead by 42% compared to previous SaaS campaigns.
Added $8.3M in sales pipeline value from new enterprise accounts.
Increased webinar-to-demo conversion rates by 67%.
